Former British No 1 Laura Robson has given an insight into how tennis tournaments are organised after she took on the role of tournament director for the WTA 500 event at the Queen’s Club in June.
A reshuffle of the grass-court events leading up to Wimbledon has seen the creation of a WTA 500 tournament beginning on June 9, the week before the traditional men’s event.
Naomi Osaka, Madison Keys, Daria Kasatkina, Katie Boulter and Emma Raducanu are among the players who have signed up to play at Queen’s Club, as women’s tennis returns to the historic venue for the first time in For the first time first time since 1973.
The men’s tournament at the Queen’s Club is consistently voted by players as their favourite ATP 500 event each year and now Robson is aiming for that title with WTA players.
“The most popular WTA 500 event is Charleston and as long as I can do better than them, I’ll be happy,” said Robson at a Sky Sports Tennis event, referencing the largest female-only professional tennis tournament in North America.
“It’s small little things like gifting every day and practice court availability. That’s how you can keep players happy, so that’s my No 1 goal.
“It’s a new event, so you never know how it’s going to go. I’m very positive about it and I think it’s going to be great for the players involved.
“The logistics are very hard because it’s a members club and they are used to having a lot of their own spaces and we have taken over the women’s dressing room for the first time.
“It’s a small club and that space on site is what it is. We can’t have any more, so we need to limit the amount of people that are there.
“I couldn’t be more confident about the courts. We have made sure we have less matches on Centre Court and No 1 Court, so hopefully that will keep them fresh.
“The general consensus is everyone is excited to have this new event, so we will see how it goes.”
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Robson has been tournament director at the grass court event in Nottingham for the last two years and she is part of a growing cohort of former players moving into Tournament Director role, with Grand Slam doubles champion Jamie Murray leading the LTA’s organisation team in that role for the ATP Tour event at Queen’s Club for a second successive year this summer.
Tickets for the ATP Tour event at the Queen’s Club always sell out quickly, with big interest from major brands and companies for the hospitality village that is built each year.
All tickets for this year’s men’s tournament at Queen’s have been sold, with tournament organisers hoping the lure of watching players like four-time Grand Slam champion Osaka, recently crowned Australian Open champion Keys and the British duo of Raducanu and Boulter will attract similar crowds for the WTA Tour event.
This will be a big test of the interest in the women’s game, with tickets on sale for the WTA 500 tournaments at the Queen’s Club for just £20.
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