The WTA Tour and Mercedes-Benz have agreed to a historic deal believed to be worth over \u00a3375 million, with Billie Jean King labelling it as \u2018the most important deal in our (WTA Tour) history.\u2019<\/p>\n
The deal, which was announced at the Mercedes-Benz museum in Stuttgart, will see Mercedes-Benz become WTA\u2019s Premier Partner and Exclusive Automobile Partner \u2013 starting from January 1 2026.<\/p>\n
Whilst there is no iron-clad commitment, the agreement is expected to run for ten years, with a six-year break clause allowing one or both parties to leave after the mandated period.<\/p>\n
Remarkably, the deal with worth \u00a335.5 million per year, with the WTA Tour\u2019s previous partnership with medical technology company Hologic rumoured to have stood at \u00a315 million per year.<\/p>\n
Just a few days prior to the partnership being announced, world No 3 Coco Gauff<\/a> was named as a global ambassador for Mercedes-Benz.<\/p>\n \u201cThe partnership with Mercedes-Benz feels super special to me, and I would like to thank you guys for supporting women\u2019s tennis and their ambitions,\u201d stated the American, who spoke via video link during the WTA-Mercedes-Benz event.<\/p>\n \u201cI\u2019m super excited for the next few years, breaking boundaries and pushing our sport in a great direction.<\/p>\n \u201cI think it\u2019s so cool and an important partnership for our sport. To see how far our sport has come to have a partnership with Mercedes-Benz is super special and I think Mercedes-Benz and WTA partnering together are proving that the dreams of young girls in sports are worth investing in.<\/p>\n \u201cI think for a long time, women\u2019s sports were maybe pushed to the side or maybe not seen in the way as our male counterparts.<\/p>\n \u201cBut for Mercedes-Benz to do this and also, not only invest in our sport, but invest in someone like me, a woman of colour, is super inspiring and I\u2019m looking forward to this partnership with them through the WTA and also with me individually.\u201d<\/p>\n Thanks to deals with companies such as New Balance, Rolex, Head, and Emirates, Gauff was the highest-paid female athlete for a third consecutive year, with off-court earnings hovering around \u00a320 million.<\/p>\n The Mercedes-Benz global ambassadorship will only further her off-court earnings empire.<\/p>\n Roger Federer, who has been a global ambassador for Mercedez-Benz for over 20 years, appeared at the event in Stuttgart \u2013 endorsing the historic partnership.<\/p>\n \u201cThe partnership with Mercedes-Benz feels super special to me, and I would like to thank you guys for supporting women\u2019s tennis and their ambitions,\u201d remarked the 20-time Grand Slam champion.<\/p>\n \u201cI\u2019m super excited for the next few years, breaking boundaries and pushing our sport in a great direction.<\/p>\n \u201cI think it\u2019s so cool and an important partnership for our sport.<\/p>\n \u201cTo see how far our sport has come to have a partnership with Mercedes-Benz is super special and I think Mercedes-Benz and WTA partnering together are proving that the dreams of young girls in sports are worth investing in, and I think for a long time, women\u2019s sports were maybe pushed to the side or maybe not seen in the way as our male counterparts.<\/p>\n \u201cBut for Mercedes-Benz to do this and also, not only invest in our sport, but invest in someone like me, a woman of colour, is super inspiring and I\u2019m looking forward to this partnership with them through the WTA and also with me individually.\u201d<\/p>\n Aryna Sabalenka brushes off claims that she is \u2018damaging women\u2019s tennis\u2019 with Battle of the Sexes exhibition<\/a><\/p>\n Andre Agassi\u2019s \u2018you\u2019re an a**hole\u2019 comment that changed Andy Roddick\u2019s career<\/a><\/p>\n Billie Jean King, who founded the WTA as the association\u2019s first president, was also in attendance at the event and gave her highly-valued endorsement \u2013 despite not being an ambassador for the car company.<\/p>\n \u201cOur mission statement when we founded the WTA was that any girl born in this world, if she was good enough, would have a place to compete, be respected and make a living playing tennis,\u201d said the 39-time Grand Slam champion.<\/p>\n \u201cThis is a real partnership and Mercedes are in it for the long term.<\/p>\n \u201cSeeing a brand like that stand with us sends a message that echoes far beyond tennis.\u201d<\/p>\n The post WTA Tour and Mercedes-Benz announce major \u00a3375 million partnership backed by Coco Gauff and Roger Federer<\/a> appeared first on Tennis365<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" The WTA Tour and Mercedes-Benz have agreed to a historic deal believed to be worth over \u00a3375 million, with Billie Jean King labelling it as \u2018the most important deal in our (WTA Tour) history.\u2019 The deal, which was announced at the Mercedes-Benz museum in Stuttgart, will see Mercedes-Benz become WTA\u2019s Premier Partner and Exclusive Automobile […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1437","post","type-post","status-publish","format-standard","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/tennisring.com\/index.php?rest_route=\/wp\/v2\/posts\/1437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tennisring.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tennisring.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tennisring.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tennisring.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1437"}],"version-history":[{"count":0,"href":"https:\/\/tennisring.com\/index.php?rest_route=\/wp\/v2\/posts\/1437\/revisions"}],"wp:attachment":[{"href":"https:\/\/tennisring.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tennisring.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tennisring.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Latest 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