Novak Djokovic expected to renew Lacoste contract as huge claim is made about his future

Novak Djokovic has the desire to continue playing until at least the 2028 Olympic Games, according to the CEO of Lacoste — his clothing manufacturer.

The tennis legend has been a brand ambassador for iconic French designer sports company Lacoste since 2017, and he extended his agreement until 2025 in 2021.

Questions have been raised about Djokovic‘s tennis future in recent months, with the Grand Slam record holder enduring a difficult season.

Djokovic produced encouraging performances at both the Australian Open and the Miami Masters, but he has lost his first match at four of the seven tournaments he has entered in 2025.

The former world No 1 is set to turn 38 later this month, and he is on a three-match losing streak after defeats in Madrid, Monte Carlo and Miami.

The Serbian withdrew from the ongoing Italian Open without giving a reason, suggesting his desire to compete outside the Grand Slams is limited.

Djokovic won his 24th and most recent major at the 2023 US Open, while he secured his 99th and latest singles title at the 2024 Paris Olympics.

Thierry Guibert, Lacoste’s CEO, expressed his confidence that Djokovic will renew his deal with the brand and claimed retirement is still a long way off for the world No 6.

“Novak wants to go at least until the Los Angeles Games [in 2028],” Guibert said in an interview with L’Equipe.

“I have no doubt that we will find common ground in the coming weeks. We are mainly discussing the type of renewal.

“Since we signed him, he has won half of his Grand Slams with us. He has contributed a lot to the brand.”

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Following his historic gold medal triumph in Paris in August, Djokovic expressed his appetite to defend his Olympic title in Los Angeles.

“I still want to play in Los Angeles,” Djokovic said.

“I enjoy playing for my country, and the Olympic Games particularly, and Davis Cup, being part of the team.”

Djokovic, who delivered an incredible performance to down Carlos Alcaraz in the gold medal match at Stade Roland Garros, added: “Everything that I felt in that moment when I won really surpassed everything I thought or hoped that it would.

“I thought that carrying the flag at the opening ceremony [at the 2012 London Games] was the best feeling ever until I experienced this today.

“And being on that court with the Serbian flag raising, singing the Serbian anthem, with the gold around my neck, I think nothing can beat that in terms of professional sport. It definitely stands out as the biggest sporting achievement I had.”

Djokovic is next scheduled to compete at the French Open, where he will revisit the site of his Olympic triumph for the first time.

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